دانلود مقاله (۲۰۱۲)Online shoppers’ perceptions of e-retailers’ ethics, cultural orientation, and loyalty
عنوان مقاله:Online shoppers’ perceptions of e-retailers’ ethics, cultural orientation, and loyalty
ترجمه عنوان مقاله:
ادراک فروشندگان آنلاین از اخلاق، دیدگاه فرهنگی و وفاداری خرده فروشان آنلاین
AbstractPurpose– This study aims to examine the impact of cultural orientation on consumer perceptions regarding the ethics of online retailers (CPEOR), and to understand the influence of CPEOR on e-loyalty intention.Design/methodology/approach– The paper operationalizes Roma´n’s CPEOR scale and Triandis’ individuality and collectivism typology. A valid sample of 949 respondents is collected via an online survey. Findings– Consumers with…
دانلود اسکریپت فارسی ایمیل مارکتینگ (ارسال ایمیل انبوه)interspire نسخه ۶٫۱٫۳
با خرید این اسکریپت صاحب یک سایت ارسال ایمیل انبوه شوید و بی نهایت کاربر تعریف کنید و در آمد عالی داشته باشیدبا استفاده از این اسکریپت میتوانید یک سایت ارسال ایمیل انبوه راه اندازی کنید، به گفته سازنده این اسکریپت بهترین ایمیل مارکتینگ بوده و تمامی امکانات را در اختیار کاربران قرار میدهد.
قابلیت های این اسکریپت:
۱-ارسال ایمیل تبلیغاتی، انبوه با سرعت بسیار بالا
۲- قابلیت ایجاد نظرسنجی ایمیل بصورت کاملا خودکار
۳- قابلیت ایجاد منشی…
دانلود مقاله انگلیسی۲۰۱۰) Cultural differences, experience with social networks and the nature of ‘‘true commitment’’ in Facebook
عنوان مقاله:Cultural differences, experience with social networks and the nature of true commitment’’ in Facebook
ترجمه عنوان مقاله:
تفاوف فرهنگی، تجربه ای با شبکه های اجتماعی و ماهیت تعهد واقعی در فیسبوک
Abstract:Formed on an analysis of design practices, the behaviour chain model stipulates that social network designer’s ultimate aim is to encourage users to adopt the social network site by entering a phase of true commitment. During this phase, social network users are driven to connect to known or unknown others by engaging in instrumental uses that create value and content and involve others, while staying active and loyal by investing time in the site. This paper investigates…
دانلود مقاله انگلیسی Privacy Concern and Trust in Using Social Network Sites: A Comparison between French and Chinese Users
عنوان مقاله:Privacy Concern and Trust in Using Social Network Sites: A Comparison between French and Chinese Users
ترجمه عنوان مقاله:
دغدغه های حریم خصوصی و اعتماد در استفاده از سایت های شبکه های اجتماعی: مقایسه بین کاربران فرانسوی و چینی.
Abstract:
Though privacy and trust have been studied in the social network site (SNS), few have identified the relationships among users’ privacy concern, trust and their actual usage behavior in SNS. Moreover, little attention has been paid to investigating the differences between users from different cultural contexts. In this paper, we have been engaged in addressing these concerns by surveying two typical user…
دانلود مقاله انگلیسی Exploring the RelationshipbetweenEthical Sales Behavior, Relationship Quality, and Customer Loyalty
عنوان مقاله:Exploring the Relationship between Ethical Sales Behavior, Relationship Quality, and Customer Loyalty
ترجمه عنوان مقاله:
شرح رابطه بین رفتار فروش اخلاقی، کیفیت و وفاداری مشتریان
Abstract:
In todays heightened ethical awareness and increased competitive pressure, the implications of ethical behaviorfor financial institutions have become a vital determinant of customerloyalty. The purpose of this study is to develop a conceptual framework to investigate the relationship between ethical sales behavior, relationship quality, and customer loyalty. The proposed model is tested on data collected from 217 bank customers. Structural equation modeling technique was employed using AMOS 7.0 to verify the…
دانلود مقاله انگلیسی The Critical Success Factors of Business Process Management
عنوان مقاله:The Critical Success Factors of Business Process Management
ترجمه عنوان مقاله:
عوامل حیاتی موفقیت در مدیریت فرآیند کسب و کار
Abstract:
Although business process management (‗BPM‘) is a popular concept, it has not yet been properly theoretically grounded. This leads to problems in identifying both generic and case specific critical success factors of BPM programs. The paper proposes an underlying theoretical framework with the utilization of three theories: contingency, dynamic capabilities and task technology fit. The main premise is that primarily the fit between the business environment and business processes is needed. Then both continuous improvement and the proper fitbetween business process…
دانلود The Critical Success Factors of Business Process Managementترجمه مقاله
عنوان مقاله:The Critical Success Factors of Business Process Management
ترجمه عنوان مقاله:
عوامل حیاتی موفقیت در مدیریت فرآیند کسب و کار BPM
چکیده:
اگرچه مدیریت فرایند کسب وکار (BPM) یک مفهوم کلی است، اما هنوز بعنوان یک تئوری می باشد. این منجر به مشکلاتی در شناسایی عوامل بحرانی موفقیت دربرنامه های مدیریت فرایند کسب وکار در حالت کلی و خاص می شود. این مقاله یک چارچوب اساسی را با استفاده از سه نظریه مطلوبیت ارائه می دهد: اقتضایی، قابلیتهای پویا و تناسب وظیفه/فناوری….
دانلود مقاله انگلیسی Gender and personality in transformational leadership context An examination of leader and subordinate perspectives
عنوان مقاله:Gender and personality in transformational leadership context. An examination of leader and subordinate perspectives
Abstract:
Purpose There are many studies of personality and leadership and gender and leadership, but only few leadership studies have taken into account both personality and gender. That may partly be due to the fact that there are relatively few female leaders, however, the aim of this paper is to discover if similar personality types exhibit the same kind of leadership behavior irrespective of gender.Design/methodology/approach The quantitative analysis involves 459 leaders (283 men and 176 women) and 378 subordinates working in various fields. Leaders rated their leadership behavior and subordinates also appraised…
دانلود مقاله انگلیسی How to Orient Employees into New Positions Successfully
عنوان مقاله:How to Orient Employees into New Positions Successfully
Abstract:
Among the primary objectives of every business enterprise, deriving greater productivity per employee and re-ducing the rate of turnover is always present. Businesses spend billions on benefits, engage in plant and officebeautification, and indulge in a myriad of other activities intended to attract and retain good workers. Yet man-agement seldom takes advantage of one of the most effective devices ever created for holding on to employees:a well-thought-out employee orientation programme.Orientation is the process of familiarising employees with whatever is necessary for them to feel at home andunderstand and perform their new duties efficiently. To put it another way, it is the beginning of a…
دانلود مقاله انگلیسی Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing
عنوان مقاله:Effects of a reward program on inducing desirable customer behaviors: The role of purchase purpose, reward type and reward redemption timing
ترجمه عنوان مقاله:
تاثیر برنامه های تشویقی بر شکل گیری رفتار مطلوب مشتریان: نقش اهداف خرید، انواع پاداش و زمان اعطای پاداش
Abstract:
For capacity-constrained service firms, efforts to balance supply and demand have been centered on themanagement of demand, service processes and service employees. Despite the significant role customersplay in the service process, few attempts have been made to manage customer roles toward that end.Meanwhile, concerns have been expressed about the potential negative impact on customer…