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Proceedings of the 1997 World Marketing Congress

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

Behavioral marketing : delivering personalized experiences at scale

The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition

Marketing scales handbook : multi-item measures for consumer insight research. Volume 7

Marketing Plans for Services: A Complete Guide

Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force




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