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Proceedings of the 1995 World Marketing Congress


Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference


Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels (auth.)…


The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing


Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice


The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales


The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies (Chartered Institute of Marke


Friends with Benefits: A Social Media Marketing Handbook


Fundamentals of Business-to-Business Marketing: Mastering Business Markets

Fundamentals of Business-to-Business Marketing: Mastering Business Markets

Fundamentals of Business-to-Business Marketing: Mastering Business Markets

Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger (eds.)…


Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents





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