دانلود مقاله انگلیسی Green Marketing Philosophy: A Study of Spanish Firms with Ecolabels - پروژه ها

دانلود مقاله انگلیسی Green Marketing Philosophy: A Study of Spanish Firms with Ecolabels

عنوان مقاله:Green Marketing Philosophy: A Study of Spanish Firms with Ecolabels
ترجمه عنوان مقاله:
فلسفه بازاریابی سبز: مطالعه شرکت اسپانیایی با برچسب سازگار با محیط
 
ABSTRACT:
The current work attempts to highlight the importance of there being a true corpo-rate commitment towards protecting the environment behind any green communi-cation – i.e., that ecological awareness should be one of the values determining organizational culture. This implies that green marketing should be understood notsolely as an activity, but also as a philosophy.In the first part of the article, we discuss the difficulty in measuring the environ-mental culture of a firm and we propose a series of indicators for…