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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly


Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference


Handbook of Pricing Research in Marketing


Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress


Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities


The Marketers Handbook: Reassessing Marketing Techniques for Modern Business


Marketing implant dentistry : attract and influence patients to accept your dental implant treatment plan


The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web


Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage


Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)





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