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Advanced brand management : managing brands in a changing world

Origination : the geographies of brands and branding

The Olympic Games effect : how sports marketing builds strong brands

Branding for the Public Sector: Creating, building and managing brands people will value

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

How to be a master planner : Stephen Kings timeless works on brands and communication

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

The Cool Factor: Building Your Brands Image through Partnership Marketing

National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014

National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014

National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014

Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez (eds.)…





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