دانلود مقاله انگلیسی Exploring the link between human resource practices and turnover in multi-brand companies: The role of brand units’ images - پروژه ها

دانلود مقاله انگلیسی Exploring the link between human resource practices and turnover in multi-brand companies: The role of brand units’ images

عنوان مقاله:Exploring the link between human resource practices and turnover in multi-brand companies: The role of brand units’ images
ترجمه عنوان مقاله:
شرح رابطه بین عوامل نیروی انسانی و حجم معاملات در شرکت های چند برندی: نقش یک تصویر واحد از برند
 
Abstract:
Using exploratory qualitative research undertaken in a multi-brand fashion company, this article inves-tigates the role that brand units’ images play in the link between human resources management (HRM)practices and employee internal and external turnover. Our results suggest that the existence of imbal-anced and differently attractive brand units’ images might weaken or remove the effectiveness of…